Designing for sale spaces are among the most difficult works for interior designers.
A shop is a delicate mechanism adjusted to facilitate purchasing goods, but its’nt enough.
The customer must not only buy, but he must also have a pleasant experience, he must leave the shop with a smile, otherwise it’s been a negative experience that will also affect the use of the object he has purchased.
The advantage in business interior design is that you must perform to a very few functions (sales, at the first place) and the designer has great freedom of composition, but he has to be careful not overdoing it.
In this case,Fabio Novembre has restructured a store on Via Condotti, 27 in Rome.
The effect tends to almost choke the wonderful products on display, and
those who enter that space purchase goods distracted and confused by the compositional solutions.
An excess that seems to me the inside of a digestive system that absorbs customers to withdraw money and then vomit, but maybe I’m wrong.