Paolo Lucidi (1974) e Luca Pevere (1977)

Interior design

Designing for sale spaces are among the most difficult works for interior designers.

A shop is a delicate mechanism adjusted to facilitate purchasing goods, but its’nt enough.

The customer must not only buy, but he must also have a pleasant experience, he must leave the shop with a smile, otherwise it’s been a negative experience that will also affect the use of the object he has purchased.

The advantage in business interior design is that you must perform to a very few functions (sales, at the first place) and the designer has great freedom of composition, but he has to be careful not overdoing it.

In this case,Fabio Novembre has restructured a store on Via Condotti, 27 in Rome.
The effect tends to almost choke the wonderful products on display, and
those who enter that space purchase goods distracted and confused by the compositional solutions.

An excess that seems to me the inside of a digestive system that absorbs customers to withdraw money and then vomit, but maybe I’m wrong.

A house that costs like a car

I‬n architecture,  prefabrication can reduce construction costs, but prevents customizations.
Among the latest solutions presented there is one by MIMA Architects.
MIMA’s concept is fundamentally inspired on the traditional Japanese house and consists in
a modular system to build comfortable houses, its external dimension are 6.00 x 6.00 m, while the interior is fully customizable.

The idea is to build a home that costs the same as a mid-range car but there are some questions with an answer. first of all we have no explanations on how the building is attached to the ground, it’s just resting? Over what?
How can a bathroom and a kitchen be made with this system of movable walls that hook from the ceiling up to the floor?
Where are the electrical outlets?
By the poor explanations that the architects provide, it seems to be just a pretty design box, much more like a shop window than a house.

The dark side of superfetation

The dark side of superfetation

Superfetation , as we have seen here , means to add new constructions to the old ones.

Its effects, in architecture, can be significant and even surprising, but if you do not have the right design sensibility, you can create monsters.
Famous architects have attempted in this dangerous practice, often sinking into construction obscenities.

Mario Ridolfi, intervento a Roma

Ridolfi was a prominent rationalist in the fascist period and post-war neo-realist, but I think there is any doubt about the quality of this intervention: win some, lose some.

I must confess I don’t know this intervention very well, it seems to be a temporary building, near the Duomo in Milan downtow. In such cases
it’s enough to call it a temporary installation to appease the proper anger of the people forced to just watch.

Foto di Roi (

The above intervention in Milan resembles the most prestigious one Coop Himmelb(l)au Vienna, which I find beautiful and turn out well.


Don’t forget that, in architectural history, superfetation was the “good and right” thing to save building materials, maximize space, and renewing the urban environment of the city, without having the slightest awareness of all this.

Teatro Marcello Roma
This post was written thanks to all those who participated in the  discussion
If you want to add more cases of suferfetation, do it in the comments


Word of the Day:. superfetation.

The term is generally negative and means adding new architectural elements over the old existing ones.

It produces an extremely fascinating, labyrinthine, complex, baroque, redundant and wasteful architecture as well.
The superfluous in architecture is something irrational, yet highly functional, it’s built allow old buildings to perform new functions that they are no longer able to fulfill effectively.

It shows respect for old buildings without considering them an untouchable good. You must have the ability to build next to, above, within it, without destroying it, the new has to be distinguished from the old, both as use of materials and architectural style.

Superfetation is the opposite of reconstruction, leaving memory untouched in our city.

The myth of wood pallets

The myth of wood pallets

Happy New Year to everyone!

Lei’s begin 2012 with a veil of controversy, by dispelling the myth of shipping pallets used to create a variety of structures and furnishings.

A pallet is a wooden structure used to stack goods. for shipping and storage. they are made of raw wood and they are often chemically treated to resist the attack of insects, their advantage is that they are standardized, that is they have the same measures all over the world.

This wood at no cost seems to seduce many interior designers who propose it in many different ways, but as you can see in these photos every attempt produces a repulsive result.

We will ignore the toxicity of these materials placed inside our homes, it is the aesthetic to be deficient, awkward and ugly.

If someone proposes you to use pallets as furniture or to decorate your house, just take him, tie him hard, make a pyre and burn him..

Freestanding bathtubs

Freestanding bathtubs

Why are all bathtubs backed to a wall or two?

Simply because in that way you can maximize space, if we don’t have these kind of problems, we can imagine placing a freestanding bathtub.

Freestanding bathtubs are the focal point of your bathroom, especially if you place them in the center of the room, but they need special plumbing. They are the kind of tubs that appear most often in TV commercials.