Elica produces extractor hoods for the kitchen. It produces its own brand and many others, probably you don’t know it, but you have a hood realized by Elica at home.
This weekend I had the opportunity to visit its most intimate part.
I entered the prototypes showroom, with unique pieces proudly presented by the Design Manager Fabrizio Crisis Center, confident of good work done.
Here are some of his works
I had never actually seen so many shapes, colors and features for an object such as a kitchen hood, and I never raised the issue.
But every rose has its thorns and Elica has also its dark sides, the most obvious is the world crisis that has contracted the turnover of many activities.The reaction of the company was to create shapes that recall those of the past, which are more comforting and reassuring to the average consumer, a classical reaction that reveals a lack of courage on how to tackle the difficult times we are living.