The Milanese Fuorisalone includes a galaxy of events, exhibitions and promotional activities ranging in all directions and it is interesting to visit them as an unofficial reporter Sky art HD a>.Sky arte HD.
Via Tortonais definitely the most popular and famous event linked to the Salone Internazionale del Mobile, though my favorite is certainly Via Ventura: much more lively, less rigid in setting out ideas and, especially, not entirely covered by sponsors.
There Fuorisalone occupies unusual spaces such as a garage, or the typical abandoned buildings quickly whitewashed and much sought by creatives/designers. At Ventura Lambrate there isn’t the compact crowd that is located in Via Tortona due to the size of road, the spaces are wide and the atmosphere, relaxing.
I get into a tyre shop, an unusual space for a design exhibition, inside it you can find Curtimetallo & Youtool that presents interesting, ironic and iconic metal objects. Going on there is a graffiti signed Cape, that surprises for the way in which synthesizes a thinking done by many: “Thanks Starck”. That grafffiti represents the famous juicer with a roll of toilet paper leaning over it, a concept known to all those who have tried to use that famous object to prepare a juice (mission impossible ).
A brand and a signature are in some way harmfu for designl, it is used to identify an author and then certify its quality and originality, but it turned out as one way to justify the cost of that item. As Duchamp had predicted at the beginning of 900 signature of the author / designer will be enough to give birth to a work of art / object, the difference is that today the producers have been able to charge a lot to us consumers.
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